At the end of the Sixties: a turning point
Company reorganisation was drastic and quick; and it affected all main aspects of the enterprise, from the technical or production side to matters concerning trade and administration. Uneconomic departments such as foundry, sandblasting and fettling were shut down, while iron casting was diverted to Fonderia Zecchi at Collebeato, 25% of this share parcel having been acquired by Palazzoli. Workforce was reduced by 71 units (to 57 workers and 14 clerks). Equipment was updated by means of massive investment. Machining departments were reorganized, and the store was fitted out in line with modern standards. The San Bartolomeo factory, not far from Rome (belonging to Bombrini-Parodi-Delfino), was bought out, demolished and re-built; some 38,000 sqm of adjacent land was also bought. This was eventually (in 1985) to be the site of a new 10,000 sqm production plant which is still in operation.
This drastic therapy continued all through the following year, with a further 12% reduction of the workforce, and production costs being cut by 16%. Serial products with a higher demand replaced those specialised items that had virtually been produced as craft artefacts. The effects of all these measures soon made themselves felt. Balance sheets began to show a profit again (40 million Italian Liras in 1967; 696 million Italian Liras in 1977); annual turnover started increasing once more (700 million Italian Liras in 1969, corresponding to a 22% increase). The new factory (covering 31,600 sqm in an area of 182,600 sqm) began to function in 1970 and the old premises were sold.
As a result, productivity began to increase and a great many small-scale operations were assigned to third parties. The product range still numbered more than 2000 serial products; the change of focus brought in by the new management was reflected in the standardisation of components and finished goods - to bring them in line with the technical requirements of installers.
Advanced products and innovative materials
Nor was the field of advanced research neglected. In 1971, prototypes of CEE sockets (for plugs) and insulating modular socket casings from polyester resins reinforced with fibre glass were launched (fibreglass was being produced for the first time in Italy). In the same year, a modern data-processing system was put into operation. This encouraged a great thrust forward in terms of plant and equipment modernisation, and contributed to making 1973 and 1974 golden years for Palazzoli as far as production and sales were concerned. In 1977, a new 4,500 sq m building was erected as a store for semi-finished metal parts, and to contain the department for shears, bolts and screws, as well as automatic lathes. Even in the harsh Seventies, Palazzoli managed to achieve
some remarkable results both in terms of finance and assets (thanks to a solid endowment of stock and property). This more than compensated for the drop in industrial income and helped to ensure that company balance sheets showed a profit. (In 1980, profits amounted to 796 million Italian Liras, with negative balances for industrial activity; in 1981, 954 million Italian Liras thanks to the way the new company had become a stock stronghold - in spite of negative industrial balance sheets). On 29th December 1977, company stock was tripled (from 800 million Italian Liras to 2.4 billions): turnover recovered, too: the 10 billion registered in 1978 rose to 11.9 million in 1979 and to over 18 billion Italian Liras in 1981. Material innovation and updating was still being pursued to maintain Palazzoli's reputation for top-quality products. If in 1972 aluminium had replaced cast iron, by 1979 thermosetting plastic materials started to set the pace; insulating materials with superior electric and mechanical features that caused moulds and equipment to be transformed. In 1980, 250 people were working for Palazzoli. The company was exporting its products to the countries of the EEC, to the Middle East, Korea and South America, besides supplying the major Italian engineering and building companies specialising in international tenders and contracts. Its production lines were outputting electrical safety, protected, watertight, low voltage equipment and appliances for application mainly on industrial, naval, civil, agricultural and tertiary systems.
A highly specialized catalogue
Palazzoli reduced the number of products included in its catalogue and limited to those that were of a more specialized nature: 2,200 articles including industrial equipment compliant with safety regulations, CEI and EEC standards, UNEL, UNAV and DIN Standardization tables, MMI, R.I.Na., LLOYD'S REGISTER homologation, and guaranteed by IMQ (the Italian quality mark). The catalogue also offered devices specifically designed to be mounted on systems used on board merchant or military ships, as well as special appliances for agricultural, industrial, naval or civil use.
Further products included a super-specialist range of CAM Series control devices, distribution boxes, cartridge fuses, fuses featuring high rupturing capacity, modular bases, various water-tight lights designed for industrial use (wall or ceiling mounting, hanging), lights for naval use, knobs, alarms, sirens, EEC sockets and plugs with global insulation, TAIS devices made from thermosetting material (suitable for outdoor applications, or in dusty, corrosive, saline atmospheres, or environments with steep temperature changes, in tropical climates etc...).
With such a wide range of products covering such a variety of applications, there probably isn't a factory, works, garden, garage, boat or farm that doesn't have at least one Palazzoli's device installed. Brescia's products were also used on very high profile installations: Line 1 of the Milanese underground was entirely equipped with Palazzoli's devices and appliances, featuring phosphorescent handles to allow operation even in absolute darkness. Palazzoli's commercial operations were extended to a network of 21 representatives (10 of which operated their own stores). They also developed an enviable customer base that included the major Italian industries, the main wholesalers, and the most qualified installers.
A new challenge
In 1995, this electro-technical company from Brescia changed hands - though its name - Palazzoli Spa - remained the same in order to confirm that a tradition of proven product excellence was not about to be broken. Giacinto Becchetti, who for 28 years had been at the head of a company with a share parcel divided among 28 shareholders ("mainly women" - as he complained humorously when he revealed his intention to leave - "who have no pretensions to being industrialists") sold both the activity and the factory to a group of Lombard industrialists who had joined up under the company name of Centro Sviluppo Srl (a limited company based in Brescia, with 9.7 billion stock capital).
On 21st April, the assembly of shareholders of Centro Sviluppo met in the office of Notary Public Bossoni and appointed Luigi Moretti Company Chairman. The company became a joint stock company on 12th April 1995. On 31st October 1995, the new Palazzoli Spa officially began to operate, with the following activities still included in the company's statement of purpose: production of, and trade in, electro-mechanical appliances and devices; electrical and electronic equipment; and machining of details on behalf of third parties. The Board of Directors included: Luigi Moretti, Chairman and managing director; Marco Palvarini, Vice-Chairman; Ettore Gnutti. The board of auditors was composed of Eugenio Ballerio, Chairman; Enrico Broli and Giovanni Consoli, auditors. During its almost one hundred years of history, Palazzoli has gone through times of growth; times of acknowledged maturity; and also times when the company has been in the throes of major re-structuring. The period that began at the end of 1995 was a re
organisational phase that affected practically all branches of the company's activity. The direction the company intended to go in was confirmed and backed up by new resources in the technical-engineering, commercial and production areas. Trade activity, with a catalogue including more than 3000 highly specialist items of proven quality, was reorganized and soon registered two consecutive increases in turnover: 18% in 1995 and 11% in 1996. In the technical-engineering area, values and organizational procedures already in existence were given a more rigorous framework and the high quality of this system was soon acknowledged when it received EN ISO 9001 international certification (in only six months after being put into operation). In terms of its technical history, Palazzoli started out from a solid position of leadership in the field and specialized experience acquired through supplying industry and the Navy, to develop (and extend) a range of products specifically designed for the tertiary sector. These had been eagerly awaited by designers and major qualified installers - long appreciative of what Palazzoli had to offer.
From Milan's exhibition complex to Antarctica - with ISO 9001
And so once again the company has become a prestigious supplier. When the Milan exhibition complex was enlarged, Palazzoli products from the new TER series were chosen. Palazzoli products from the TAIS Series were used for the electricity system on board the biggest cruise-ship in the world (the Carnival Destiny, built at the Fincantieri shipyards). Enea's Italian base in Antarctica chose Palazzoli's watertight appliances and devices as those best suited to withstand temperature extremes. For the enormous dredging plant that Israel is constructing in the Dead-Sea (under the name of Dead Sea Works), it was Palazzoli's equipment that was chosen as a result of an international tender.
A complete series of products is output from the Palazzoli works every day - products that further confirm the company's reputation for exceptional quality and reliability. Today Palazzoli manufactures products belonging to the following series: CEE, TER, PT60, TAIS (switches), CAM, METALLICA (industrial lighting), and NAVALE - a range of products able to provide what is needed in the most critical operating conditions and offering safety, reliability and durability. This is the outcome of the latest stage in the life of Palazzoli Spa - a company now characterized by a more dynamic and nimble management style. This focusses on its industrial business core, concentrating strategic production activities in the company itself and outsourcing those that are less profitable. Other factors of its success include: production reorganisation, personnel adjustment and the abandonment of what had long been in force - the concept of a self-financing company, generating its profits more through the accumulation of reserves rather than by means of its production lines. In brief, we have gone back to being and acting as industrialists, rediscovering entrepreneurial delights: a global challenge in a sector where multinational giants rule. But we are sure that our little Palazzoli - precisely because its size makes it nimble and also because of our impeccable background of consolidated know-how, combined with a highly motivated management - has the winning cards in its hand.
Within the province of Brescia, the first mill lighting installations with self-contained generators (operating by means of direct current) were first seen in 1883 at Palazzolo, Chiari and Villanuova. Società Telefonica Bresciana, one of the first companies to be established in this sector (in 1884) was considered a reference point for electrical problems of this sort and it was to this company, with its attached shop, that the industrialists of Brescia turned for help. In this period, the armament industry, cotton trade and drawing mills were well established in the area and, as a result, the need was growing for a source of energy that would be both clean and easy-to-use.
The outbreak of war in 1914 was to be the turning-point as far as Palazzoli's activity was concerned. As a result of the hostilities, the supply of German products was blocked and, as a result, new opportunities opened up for this Brescia company. It was more than ready to profit by its know-how to defeat its Italian competitors. During the first world war, Palazzoli embarked on the production of a series of electrical appliances for use on board ship. These, until then, had been almost exclusively supplied by German manufacturers.
He also went to the Leipzig Trade Exhibition every year in order to keep himself au fait with the most advanced electrical devices and machinery.In 1931, he visited some of the main industrial complexes in North America - with the objective of being able to continuously develop and up-date his products. He started to pay more and more attention to material and equipment tests - which resulted in general quality improvement and the reduction of costs.
The main problems the company had to face at this time were caused by the lack of adequate suppliers and a qualified workforce. This situation was a powerful motivation for the setting-up of an in-house training scheme and inspired a passionate interest in Palazzoli in terms of professional training issues. This interest, along with a deep and active involvement in the town's social problems, was to become one of his main concerns.
In addition to machining, the company began to operate foundries. To begin with it dealt only with copper and aluminium alloys. However, later it began to use cast iron to produce thin-walled castings thus enabling lower tolerances than those normally provided by third party foundries. The original project involved fixing sweeps onto aluminium plates having telescopic pins; these were able to firmly maintain their position, preventing any possible shifting. Sand casting was soon integrated with chill casting in the series production process of brass and aluminium alloy parts. Since 1936 these type of alloys were melted through die-casting, using a technique that was both novel at the time and reknowned for its ability to provide a high level of precision.
1904: a couple of workbenches and a drill set up in a small shop in Via San Martino, and a financial endowment of 50 thousand Italian Liras. This is how Palazzoli - Brescia's oldest electro-technical company - began. Something of a harsh beginning, it has to be said - capital in limited supply, no qualified workforce to call on in the area and the absence of subsidiary industries. It's only from 1915 onwards, when the company moved to Via Cremona (just beyond the Brescia-Venice railway line) that we can talk about a real industry, though at that time it was still on a small scale. Apart from assembly and mounting, only lathing, milling, drilling and treading of sheared sheet iron and mechanical parts were being carried out on site (with castings, insulating material and glass supplied by third parties).
In 1908 the city lighting contract expired. Brescia's townspeople had already expressed themselves openly in favour (through a city referendum) as clearly in favour of the municipalization of tramways. So the way was now open. The Calvagese power plant, with its transmission and distribution lines, was taken over by the municipality, thus setting up a real city-owned enterprise. SEB continued to expand throughout the province, also erecting Vobarno's 30,000 Hp plant.